Bill White and the 3 E's

I attended a political meeting at my friend Sherrie Matula's house in Clear Lake a couple of nights ago where the featured guest was Elena White (Bill White's daughter), along with key White campaign staff.  One of my fellow blogateers was there, and he asked the right question, "What are the three top things White is running on that we can use when we talk to voters about him?" I like the rule of three. Make three concise points, or ask me to remember three things, and I'm with you. Go beyond that, and I've tuned out.

The White staffer gave an answer about what White was running on that made sense and wasn't too, too rambling, but I turned to my friend and said I had heard two "E's" - education and the economy and was there a third E? . . . oh, the other one was "jobs," so hey! We can remember three E's!

Education

Employment

Economy

I'm a fan of White running on education, because that's my area of expertise, but also because it's the base for our economy . . . and employment. (On a tangential note, I'm not crazy about the 5 E model we use for education instruction because how are we supposed to remember five? Engage, explore, explain . . . something, something . . .)

Education, employment and the economy are three great talking points with Clear Lake voters who are extremely fearful right now about the potential for huge layoffs with NASA contractors this year. They've got a great school district in Clear Creek ISD, that they are proud of.

Does anyone else have a different 3-point message they have heard from the Bill White campaign, or that they use when they talk to Texans about why they support White? Leave 'em in the comments!