Here's Peter Brown's First Mail Piece

I mentioned in my Air/Mail: Advantage Peter Brown post that I had seen Brown's first mail piece. Thanks to the Brown campaign for posting that piece online in response to my blog post and in response to Greg's request that all the mayoral campaigns put their mail online so that the pieces get wider exposure.

As I said, this is a large piece - 17x11 folded - and has the look, feel and messaging of his website and multimedia. I like the repeating of Brown's logo, clear messaging about an even better Houston, three main understandable points, info about Election Day, and invitation to join on Brown's Facebook, Twitter and YouTube. There's also info on how to text to join their mobile campaign.

I have no idea who the Brown campaign targeted to receive this first mailer, other than I know a friend with mixed R and D primary history got the piece, as well as a friend who is as liberal as they come.

What do you think about this first mail piece to go out from any of the Houston mayoral candidates?