Friday, January 02, 2009

You Don't Need Money!

Just a little bit a month. So said Willie Kocurek, an Austin icon, who died on New Year's Day. This was a catchy phrase, remembered from my childhood in Austin. At that time Kocurek was a store owner, and he would say that on an ad that we watched on one of our two (or was it three) channels. "You don't need money, just a little bit a month!" From this Kocurek bio, I picked up on this little bit of interesting information:
When he ran for a position on the AISD School Board in 1946, Jake Pickle was his campaign manager and the campaign cost him $25. He served for almost ten years as a school board member, the last four years as president. Then he went on to serve as president of the Texas Association of School Boards, director of the National Association of School Boards and on the board of directors of the Region XIII Education Service Center, and chairman of "Forming the Future" for AISD in 1982-1983.
You gotta love it. A $25 campaign with Jake Pickle running it. That's a cool Austin story if I ever heard one.

4 comments:

muse said...

Parenthetically, does anyone else remember this campaign jingle from roughly the same period of time?:

Eugene Locke should be Governor of Texas! The Governor of Texas should be Eugene Locke.

Very, very catchy. You can never get this one completely out of your head.

Anonymous said...

Yes, I remember the slogan. I also remember that Muse's younger brother (quite young at the time) believed that Locke should indeed be the next governor because he had the most yard signs in West Austin!

My, how time flies!

Anonymous said...

I too remember the slogan of Eugene Locke since he was my next door apartment neighbor when in the 1960s he ran for governor. Often my visitors would sing the jingle to such volume that I feared an eviction might be coming for being a noisy tenant. My days at the Texas Education Education Agency soon ended as I moved on to the Regional ESC-2 in Corpus Christi in March 1969. But the jingle and thoughts of the late Eugene Locke remain. JRWH

Anonymous said...

I remember the slogan and I was 4 years old in 1960.It was very simple and catchy- positive, upbeat.